The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Total Reviews: 106
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Good Primer
Great book to get started for beginners (and possibly for the beginner-mid level) for getting your feet wet. 2008-10-05
Fantastic must read for ALL business owners!
The author, David Meerman Scott, does a superb job on creating an easy read full of terrific ideas to improve the visibility of your business to the masses using WEB 2.0 (social sites on the web) technologies.
I loved the book and will refer back to it often! Highly recommend it!
2008-10-03
Excellent "how to" manual
This was an excellent summary of how to get involved with electronic marketing. I recommend it for anyone who is starting out. 2008-09-29
W Willard's review of The New Rules of Marketing & PR
I have over 40 years marketing experience and now find myself needing to utilize the resources of current technology to effectively market products and services.
This book is providing me , at the age of 74, with the tools that I need. It's very informative.
W. Willard
San Clemente CA
2008-09-29
It just makes sense!
I have working in marketing for years and have even dabbled in new marketing, social media and the like. The New Rules of Marketing and PR just takes it to a whole new level where it just makes sense!
After reading I have an entirely new focus around our day to day activities as well as our overall marketing strategy. I keep it on my desk and am constantly referring to it or the thousands of notes I took while reading it.
HKM
Director of Marketing at a Software Start-up
2008-08-22