This Business of Television

When I was in film school there was a lot of film history and film theory, and no one talked about television often enough for us to learn anything worth while about it. I now work as a television director, and it was this book that taught me the "business" aspects of the industry. Without this book I would probably be out of work or directing the local news someplace like Lima, Ohio.

This book (textbook) is an excellent resource for just about everything in TV. The disk included is a great utility to have for printing out your own contracts. I only with this book could be updated, say, every two years.

This book is so hot that it's been stolen from my office library 3 times. I'm on my 4th purchase of this book. I felt like I could have an intellegent conversation about any aspect of the television business after using this book. It is my main resource for getting quick answers that are easy to understand. This is required reading for those getting started and a great resource for those that have been in the industry a while. It also includes a computer disk containing forms such as U.S. Copyright registration and others found in the book that you can import to your word processor.

Ron Hebert
Producer
2002 Emmy Awards - Pacific Southwest Chapter

This Business of Television is a landmark volume in our practice (micro-economic forecasting for the entertainment industry). Here are the top three reasons why.

Reason # 3: it is incredible that guys of this stature would take the time to compile such an essential and complete perspective of the television business. Goodenough, a seasoned entertainment lawyer, law professor, and a scholar pioneering the study of law and evolutionary biology, brings the structure and rigor, while Blumenthal, a prolific TV, multimedia, and online entertainment producer and businessman brings the been-there-done-that street savvy.

Reason # 2: it is, after all, the business that pays for the content (the subscriber, pay-per-view, advertising, syndication, and the latest, e-commerce revenue models) and the content that drives the migration to new technology (streaming media webcasting and video-on-demand, interactive TV, and wireless). The clear understanding of the financial systems supporting television and video entertainment offered by Oliver and Howard in this book facilitates the modeling of future monetary transactions.

Reason # 1: video programming spread from broadcast to cable and then to satellite in one generation. The last decade found it spreading to the PC via CD-ROM, DVD, and broadband Internet. In the future it will be found on our cell phones, wristwatches, car seat backs, and refrigerators. There will be innovations in business arrangements along the way, but those who cannot converse in the language of economics will be doomed.

The second edition proudly bears a jacket quote by Morty Morton, former producer of the Late Show with David Letterman, who remarked, "This Business of Television has gotten me through years of moderate success in the TV business. I'm now ready to burn the damn thing and open a restaurant."

This Business of Television is a landmark volume in our practice (entertainment industry economic forecasting) for three reasons.

Reason # 3: it is incredible that guys of this stature would take the time to compile such an essential and complete perspective of the television business. Goodenough, a seasoned entertainment lawyer, law professor, and a scholar pioneering the study of law and evolutionary biology, brings the structure and rigor, while Blumenthal, a prolific TV, multimedia, and online entertainment producer and businessman brings the been-there-done-that street savvy.

Reason # 2: it is, after all, the business that pays for the content (the subscriber, pay-per-view, advertising, syndication, and the latest, e-commerce revenue models) and the content that drives the migration to new technology (streaming media webcasting and video-on-demand, interactive TV, and wireless). The clear understanding of the financial systems supporting television and video entertainment offered by Oliver and Howard in this book facilitates the modeling of future monetary transactions.

Reason # 1: video programming spread from broadcast to cable and then to satellite in one generation. The last decade found it spreading to the PC via CD-ROM, DVD, and broadband Internet. In the future it will be found on our cell phones, wristwatches, car seat backs, and refrigerators. There will be innovations in business arrangements along the way, but those who cannot converse in the basic economics will be doomed.

This segues into a jacket quote by Morty Morton, former producer of the Late Show with David Letterman, who remarked, "This Business of Television has gotten me through years of moderate success in the TV business. I'm now ready to burn the damn thing and open a restaurant."