Influence: The Psychology of Persuasion (Collins Business Essentials)

Cialdini's book elucidates the insidious strategies of compliance that are used by consumerists, marketers, politicians, and compliance experts to manipulate the masses.
His book is simple yet enlightening.
It makes an interesting and edifying reading.

Excellent book for those wanting to learn teh secrets of advertising and how to influence people's decisions.

Diversion 3/5--easy read,decently edited,moderately interesting examples of behavioral psychology. Instruction 3/5--Maybe the field is young but the described experiments are often familiar,the Milgram electroshock experiments for example. Inspiration 2/5--Mostly negative suggestions,do not always listen to the automatic click/whir response. Be more aggressive toward those hijacking these responses for profit. Not quite a Henry V type motivation. Overall 3/5 if not already familiar with behavioral psych.

Cialdini's classic book on influence contains universal principles that govern our every day behavior, whether we are aware of them or not! Anyone who wants to achieve anything in this world must master these rules of persuasion. This is one of the most important psychological works ever created. It shows both the science and art of success.

This book is truly amazing!

It really goes deep into the hidden psychology on why people buy things and how they justify themselves to do it...

The author supports all his theories by quoting studies that were done to assess the psychology on why people buy.

The best part is, now you can learn to turbo-charge your business by knowing why and how people will buy from you.

Definitely a recommended book!