Made to Stick: Why Some Ideas Survive and Others Die

How do you communicate so that the message is remembered? The authors have many good ideas. The question is broad so anyone can take something away from the book. You don't have to be a marketer or Powerpoint presenter to get value of the ideas. (You can get the whole content of the book by reading some of the longer reviews on amazon!)

This could have been a very nice book if they wrote 80 pages (like the 1 minute series). Now it is just repetitive and bloated. The ideas are good, but it is very tedious to wade through the pages.

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories

Get the idea? Good stuff.
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In a world where we are bombarded by messages every second, having the know-how to create a message that stands out above the rest is a serious asset. `Made to Stick' is a book by Chip and Dan Heath, brothers who researched psychosocial studies on the memory, emotion and motivation.

The Heath brothers found that six basic qualities enable an idea to stick in our minds; these are: simplicity, unexpectedness, concreteness, credibility, emotions and stories.

Once you have mastered this communication skill, the world is your oyster. A job seeker can create a resumé and cover letter to stand out above the rest. An entrepreneur will have their ideas heard loud and clear.

Danny Iny
Author of the free eBook "Forget Everything You Know About Looking For a Job... And Actually Find One!"
HuntingToHired, www.HuntingToHired.com

Extremely boring book. Long long examples. Whole book is a simple idea that everybody knows. This book can be summarized in 10 pages.

This book is a must-read for marketing and/or advertising professionals. I'm new to my position as a marketing coordinator, and this book is actually on my required reading list for work. I'm so glad it is because I have some new insights into making an actual idea "stick."

I won't go into the details of the books SUCCESs checklist, but it is a handy guide to keep in mind when you're promoting a new product or idea for your company. Some of my favorite parts of the book were the discussions on how the "my kidneys were stolen!" urban legend came to be, the tale of the nurse who helped save the baby because she recognized a fatal condition before the doctors did, and the legend of Jared the Subway guy who lost hundreds of pounds by eating Subway sandwiches every day. All of the stories were meant to illustrate how vividly these ideas "stick" with us while others--such as boring checklists and bullet points--simply fade into the background.

If I could say that I took one thing away from this book, it'd be that you should always be looking for ideas and recognize them when they're presented to you. And if you can create a story from that idea, you'll capture more attention than by using your Curse of Knowledge to explain yourself. Ordinary people don't understand jargon, but they do understand tales, examples, and stories.