The Tipping Point: How Little Things Can Make a Big Difference

This book is a highly dumbed-down discussion of a phenomenon many of us already know -- things happen in a non-linear manner. He cites many examples -- the Hushpuppy resurgence, most famously, but her offers no evidence to back his claims. He merely offers what might be the truth and leaves it at that. I kept waiting for him to get to the point, and then I realized I was reading the last chapter and summing things up.

After seeing all the good reviews, I was very disappointed in this book. I will be more skeptical of this genre (and author) in the future.

I liked this book very much. It describes a theory that explains how new trends and social behaviors are created and spread.
The book gave me new marketing ideas and some insight on the making of social trends.
So, if you're into creating something new that captures the hearts of thousands don't miss it. :)

Having been hugely happy with Blink! I went out and purchased The Tipping Point almost right away. It, like most the other books I purchase, sat on a bookcase dedicated solely to books-yet-to-read until a few days ago. And now it shall be moved to its permanant home on a different bookcase. The point of all of this is that The Tipping Point is a well-researched, highly interesting, and unique book. The problem is that it, like Blink!, doesn't stick (see book for details). It's interesting but doesn't have the stickiness of most bestsellers, and is most certainly not something I would have watched the count down date for publishing like I'm doing with a few others. Good, but not great. Interesting, but not facinating. A 4, but not a 5.

Macolm Gladwell's approach in this book is that of an observer. His deductions are thoroughly logical and offer a refreshing alternative to traditional thought. This book was a joy to read. I am also half way through his second book entitled Blink. As an author he has explained in both these books what other observers have innately noticed about human behavior and explained these ideas in a simple, natural manner.

I have to compliment Amazon on their awesome feature of look inside the book! I had bought this book about a year ago from [...] and for a few different reasons had not had the chance to read it until a year after i bought it. Well, I got to page 31 of my book and was rudely surprised to see that my book had a page ripped out!!! (who does that?!) Anyways, so thanks to amazon's online feature of look inside the book, I was able to go to the missing page and read the missing text. THANK YOU AMAZON!

As an Advertising and Marketing major, this book did carry some interesting perspectives on social trends and epidemics for brand popularity and other social phenomena. However, I do think that some of the examples, although relevant to certain aspects of society and world culture, were unnecessarily negative. If this theory can be applied universally to many different contexts, then a few more positive and uplifting examples could have been noted. Drugs, Suicide, and shootings should be balanced with a more uplifting tone.