The Tipping Point: How Little Things Can Make a Big Difference

This audio book offered lots of great information and connected the ideas to the real world of business. I found the first CD quite boring and repetitive but once that was over it offered great listening and learning.

Very interesting and inspiring book. Easy to read, filled with interesting ideas and concepts, everything presented on good examples.

For a non-fiction book, it is written well, and content is thought provoking. However, there still seems to be little annoyances sprinkled here and there.

There are superficial back-references in almost every chapter that do not seem to add anything to context of that particular chapter. Also, some statements do not have scientific backing and reader is expected to take it as is.

The Tipping Point offers an intriguing perspective on how buying trends, social trends, and other patterns of behavior occur as a result of a few people: connectors, mavens, and salesmen. I think the author supports his claim really well with the data he draws on. I found the book intriguing because the author makes the concepts easy to follow and shows how societal trends are shaped by just a few people who help tip the rest of us to what those trends are.

From Paul Revere to Hush Puppies to Blues Clues to Bernie Goetz, Malcom Gladwell's examples run the gamut to explain the principle of The Tipping Point. Everything has a tipping point, whether you're rousing the troops, selling shoes or fighting crime. A fascinating journey in to the culture of our times - why some messages take off and others fall flat; why "word of mouth" only works if the word is in the right mouth; how one slight change in an ad, a message, a product, etc. can turn a snowflake into an avalanche. This is not just a book about advertising but about life itself. It's simple common sense, but Malcolm Gladwell puts it into words, context and examples that make you sit back and say, "Ahhhhh. I get it." Powerful, powerful stuff.