The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

This was an excellent summary of how to get involved with electronic marketing. I recommend it for anyone who is starting out.

I have over 40 years marketing experience and now find myself needing to utilize the resources of current technology to effectively market products and services.

This book is providing me , at the age of 74, with the tools that I need. It's very informative.

W. Willard
San Clemente CA

I have working in marketing for years and have even dabbled in new marketing, social media and the like. The New Rules of Marketing and PR just takes it to a whole new level where it just makes sense!

After reading I have an entirely new focus around our day to day activities as well as our overall marketing strategy. I keep it on my desk and am constantly referring to it or the thousands of notes I took while reading it.

HKM
Director of Marketing at a Software Start-up

David Meerman Scott gives an exceptional overview of how these very traditional disciplines are changing, but with excellent practical tips and advice as to how to embrace this change.

A must read for any PR or marketing professional.

The book is a an excellent introduction to the new e-PR and e-marketing techniques, and full of concrete methods on how to tackle these issues.
The only catch is that it is full of repetition: same advices and same examples repeated over and over again. I think is the repetitions are taken off, the book could be shrunk down to 100 pages