AdWords For Dummies (For Dummies (Computer/Tech))

So far this book is right on the money and has helped me set up a couple of campaigns already and I knew nothing from the start. I highly recommend this book both as a learning tool and a reference. The authors website has alot of cool stuff too.

I read the whole book in two nights. It's now next to my desk as a first hand reference.

Very good for anyone that want to understand the full potential of Adwords.

J.I. Hernandez
[...]

This book is outstanding. I give it my highest rating. The Author (Howie Jacobson) has taken a massive topic, cut it up into bite sized pieces and served it up in business boosting scoops. I have a tendancy to buy everything, and frankly, I was shocked with the quality of this book. Because of the "Dummies" brand I had totally underestimated the quality of this book. I own a number of similar books that cover the same ground but NONE that are as valuable as this one.

This book is EXCELLENT! Best I have EVER read for google, analytics, etc.

The reason I found so much value with this book is that it offers:

* actionable ideas (no guessing what I'm suppose to do)
* easy to digest material ( great job teaching)
* entertaining as hell (keeps me going)

Many books of this nature are dry and filled with lots of technical jargon. I found this book like a ray of light... a breath of fresh air for non-tech people like me in a TECH world.

If you want a book that you will actually understand, that will get you excited about these topics and that you will actually implement, buy this book today.

I originally read this book to specialize in Google. I read this book 3 times before I started my Adwords account. I use Adwords as a vehicle to sell product through the internet. Howie makes sense. He shows you the good and the bad side of Adwords. Before trying to take on Adwords, read this book first; it'll save you a lot of money!
Since reading this book, I have become a Certified Google Advertiser, thanks to Howie. He always updates his students (fans) with the latest Google news. This book could get a lot of people out of corporate world and work for themselves. I am almost making just as much money using Adwords as I do at my regular job. Don't dive in headfirst into Google Adwords, read the Adwords for Dummies first!!!

This is a very good book with full of good in-depth insights into Google's Adwords. I strongly recommend Google advertisers to buy this book.