The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

If you are going to start a business or already have a business, you have to read this book or at least get the audio version. This book is definitely a great choice. Instead of learning from your mistakes, take the short cut and get this book and learn from someone else's mistakes.

You'll be happy you did.

We had an oriental rug store in North Andover. We had to close the store after three years. After reading both series, I can say that we faced all the problems that Mr. Gerber mentions in his book. However, I cannot say for sure that if we had done what he says we would have succeeded or not because we haven't tried those ideas yet. I was filling many roles in the company so was my wife. The store and customers relied upon us to deliver. The ideas in the book make sense.

with best regards,
Mohammad Yamin

Like most self-help business books, "The E-Myth" is filled with pseudo-scientific prophecies and revelations. Someday, a business bible will be compiled with sections titled "the Book of Michael Gerber" and "the Book of Jack Canfield." Gerber's "revelations" have inspired hundreds of thousands of fans, and, as the saying goes, they can't be wrong, can they?

Well, yes and no.

Gerber provides absolutely zero statistical data to back up his assertions of the "three personalities" that inhabit every entrepreneur's body. Are they based on the Father, the Son, and the Holy Ghost? Gerber hands down his commandments in the form of paper and ink instead of stone, but we're supposed to be good disciples and take his insight with blind faith.

However, much like religion, the E-Myth is in the eye of the beholder. For those struggling with small businesses and the many hats that entrepreneurs need to wear, Gerber's book is no less than the Second Coming. If you're not struggling to make it and are mildly successful, you're less likely to be born again through "the E-Myth Revisited."

I'm only 1/2 way through this book, but have been taking notes along the way. E Myth delivers methodical, but practical sensibility of the big picture for business owners like me. Stop running into the same circles of bad habits and start working ON your business and not IN your business!

This is an invaluable book for new business owners - I'm reading it cover to cover and then reading it again.