The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Every entrepreneur should know and implement strategies and concepts found in this book. Coupled with my own book, "The Expert's Edge," readers of both would not be able to beat their many new customers (and profits) away!

I just cannot believe how amazing this book is!! I have never had this experience of feeling the book is talking about me and my business on every page! Gerber's tips, knowledge and methods will surely lead Entrepreneurs into a better understanding of how business works, what is needed to be done and how to do it.

Since I started reading the book I started using a highlighter to mark what I considered was interesting and finally noticed I would have had to highlight it at all since all the pages have 100% valuable information for all of us trying to make our business successful.

If you are creating your own business or trying to make it better, that's the first book I would recommend!

No doubt one of the most important books any entrepreneur or business owner should read. I thought it was so good, that in addition to this book, I ended up reading one of his other books (Emyth Mastery) as well as buying his tape programs from Nightingale Conant.

The basic premise is that most entrepreneurs work in their businesses rather than on their businesses. That is developing the systems, processes and strategies that allow other people to do the work. He then goes on to explain what entrepreneurs should be working on (the business development process.)

Whilst probably not a unique insight (successful business owners have always done this,) he does bring it into focus and provides a program to follow and a mindset to adopt. [...]

When this book was recommended to me by two people over the course of two days, I knew I had to read it. If you have started or are contemplating starting a business, it is a must-read. I saw myself throughout the pages of this book .... knowing I was frustrated in trying to run my business and not really understanding why. This book spells it out. It's real. It's applicable. I've recommended it to every friend I have who runs their own business. You HAVE to buy this book TODAY!

Debi Brim / Indpls IN / www.cateritsimple.com

I first read The E Myth Revisited as I was preparing a local policy and procedure manual for my second small business, a national franchise. As I read the book a light bulb went off - in fact several light bulbs flashed - and suddenly I realized why small business seemed so difficult. I had indeed been more of a technician in my first business - working more IN the business than ON the business. I am now a Small Business Consultant and Michael Gerber's words "Work ON your Business, not IN your business" still guide me today.

Dick Bendtzen, Author of "Yes You Can Start And Run A Small Business", and Principal of Small Business Yes You Can LLC.