Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)

This book clarifys and gives strong guidance for the pricing and ethical issues that are a daily concern in the design and printing industries.

When I found the 11th edition of this book in my local B&N, I almost flipped. Inside the covers is everything you need to know to save your buns in litigation (or keep out of it), the going rates for most guilded Graphic and Web design professions, and also ethics. The ethics is more so a run-down of how to run your business in a manner that parrallels that of our industry better. Although I wouldn't suggest going exactly by this book, I certainly feel like it is a good benchmark to compare yourself to.

This book has great guidelines on how to price different projects. I've had to use it for practice invoices in school and so far I've been in the right price range. It isn't helpful to the animators in my class or alternative illustrators. It gives the basics, but doesn't elaborate on how they came to the amount they are charging.

As a starting freelancer, this book is very informative. Sometimes the paragraphs get a bit thick with legal terms or explanations but there are gems and a great table of prices which was the main reason I bought it.

It is essential for beginner or expert to keep up with this fast moving market and be successful. What is current, what pricing to charge. You might be worth more than you think!